Privacy Policy
Last updated: January 3, 2025
Effective date: January 3, 2025
1. Introduction
At EasyFileWiz ("we", "our", or "us"), we respect your privacy and are committed to protecting your personal data. This privacy policy explains how we collect, use, disclose, and safeguard your information when you visit our website at easyfilewiz.com (the "Site").
Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the Site.
2. Information We Collect
2.1 Files You Upload
Important: When you use our conversion or compression tools, your files are processed entirely in your browser using client-side JavaScript. We do NOT:
- Upload your files to our servers
- Store your files anywhere
- Transmit your files over the internet
- Have any access to the content of your files
- Share your files with any third parties
Your files never leave your device. All processing happens locally on your computer or mobile device. Once you close your browser or navigate away from the page, the processed files are removed from your device's temporary memory.
2.2 Automatically Collected Information
When you visit our Site, we automatically collect certain information about your device, including:
- Log Data: IP address, browser type, browser version, pages visited, time and date of visit, time spent on pages, and other diagnostic data
- Device Information: Device type, operating system, unique device identifiers, and mobile network information
- Location Data: Approximate geographic location based on your IP address (country/city level only)
- Usage Data: How you interact with our Site, features you use, links you click, and pages you view
2.3 Information You Provide
We may collect information that you voluntarily provide to us, including:
- Feedback and support messages sent through our feedback form
- Email address (only if you choose to contact us)
- Survey responses or review submissions
3. How We Use Your Information
We use the collected information for various purposes:
- Service Provision: To provide, maintain, and improve our file conversion tools
- Analytics: To understand how visitors use our Site and improve user experience
- Communication: To respond to your inquiries and support requests
- Advertising: To display relevant advertisements through Google AdSense
- Security: To detect, prevent, and address technical issues and fraudulent activity
- Compliance: To comply with legal obligations and enforce our Terms of Service
4. Cookies and Tracking Technologies
4.1 What Are Cookies
Cookies are small text files that are placed on your device when you visit our Site. We use cookies and similar tracking technologies to track activity on our Site and store certain information.
4.2 Types of Cookies We Use
Essential Cookies (Required)
These cookies are necessary for the website to function properly and cannot be disabled. They include cookies that:
- Remember your cookie consent preferences
- Enable basic site functionality and security features
- Store temporary conversion settings during your session
Analytics Cookies (Optional)
We use Google Analytics to understand how visitors interact with our Site. These cookies collect information such as:
- Pages visited and time spent on each page
- Bounce rate and navigation patterns
- Traffic sources (how you found our Site)
- Device and browser information
Google Analytics tracking ID: G-3HX90Q1Y8C
Advertising Cookies (Optional)
We use Google AdSense to display advertisements on our Site. These cookies:
- Serve ads based on your visit to our Site and other websites
- Enable personalized advertising based on your interests
- Measure the effectiveness of advertising campaigns
- Prevent the same ad from continuously appearing
AdSense Publisher ID: ca-pub-3363665236471162
4.3 Managing Cookies
You can control and manage cookies in several ways:
- Cookie Consent Banner: When you first visit our Site, you can accept or decline optional cookies through our consent banner
- Cookie Settings: You can change your cookie preferences at any time by clicking the "Cookie Settings" link in our footer
- Browser Settings: Most web browsers allow you to control cookies through their settings. You can set your browser to refuse cookies or delete existing cookies
- Google Ads Settings: You can opt out of personalized advertising by visiting Google Ads Settings
- Industry Opt-Out: Visit www.aboutads.info/choices to opt out of interest-based advertising from participating companies
Note: If you disable cookies, some features of our Site may not function properly, and your user experience may be limited.
5. Google AdSense and Third-Party Advertising
5.1 How Google AdSense Works
Our Site uses Google AdSense, a service provided by Google LLC, to display advertisements. Google AdSense uses cookies and web beacons to serve ads based on:
- Your prior visits to our Site
- Your visits to other websites on the Internet
- Your interests and demographics (if you haven't opted out)
5.2 Data Collected by Google AdSense
Google AdSense may collect and process the following information:
- Cookie identifiers and mobile advertising identifiers
- IP address and geographic location
- Browser type and operating system
- Date and time of ad requests
- URL of the page where the ad was displayed
- Ad click and impression data
5.3 Google's Use of Data
Google uses this data to:
- Serve personalized ads based on your interests and browsing history
- Measure ad performance and effectiveness
- Detect and prevent fraud and abuse
- Improve their advertising services
For more information about how Google uses data, please review:
How Google uses information from sites or apps that use our services
5.4 Opting Out of Personalized Advertising
You can opt out of personalized advertising in several ways:
- Visit Google Ads Settings to opt out of personalized ads
- Use the Digital Advertising Alliance's opt-out tool
- Visit Your Online Choices (for European users)
- Enable "Limit Ad Tracking" on your iOS device or "Opt out of Ads Personalization" on Android
Important: Opting out of personalized advertising does not mean you will see fewer ads. You will still see the same number of ads, but they may be less relevant to your interests.
6. Google Analytics
We use Google Analytics to analyze how visitors use our Site. Google Analytics collects information anonymously and reports website trends without identifying individual visitors.
Google Analytics uses cookies to collect information such as:
- Number of visitors to the Site
- Pages visited and time spent on each page
- Where visitors came from (referral sources)
- Browser and device information
You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
7. Data Sharing and Disclosure
7.1 Third-Party Service Providers
We share your information with the following third-party service providers:
- Google LLC: For analytics (Google Analytics) and advertising (Google AdSense)
- Vercel Inc.: For website hosting and content delivery
These service providers are authorized to use your information only as necessary to provide services to us.
7.2 Legal Requirements
We may disclose your information if required to do so by law or in response to:
- Valid legal process (subpoena, court order, search warrant)
- Requests from government or law enforcement agencies
- Suspected fraud or security threats
- Protection of our rights, property, or safety
7.3 Business Transfers
If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will provide notice before your information is transferred and becomes subject to a different privacy policy.
8. Data Security
We implement appropriate technical and organizational measures to protect your information, including:
- HTTPS Encryption: All data transmitted between your browser and our servers is encrypted using TLS/SSL
- Client-Side Processing: Your uploaded files are processed entirely in your browser and never transmitted to our servers
- Access Controls: Limited access to personal information on a need-to-know basis
- Regular Security Audits: Ongoing monitoring and testing of our security measures
However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.
9. Data Retention
We retain your information for as long as necessary to:
- Provide our services to you
- Comply with legal obligations
- Resolve disputes
- Enforce our agreements
Analytics and log data: Retained for up to 26 months
Cookie data: Varies by cookie type (see cookie policy above)
Uploaded files: Never stored; deleted immediately after processing
10. Your Rights and Choices
10.1 Rights Under GDPR (European Users)
If you are located in the European Economic Area (EEA), you have the following rights:
- Right to Access: Request a copy of your personal data we hold
- Right to Rectification: Request correction of inaccurate or incomplete data
- Right to Erasure: Request deletion of your personal data ("right to be forgotten")
- Right to Restrict Processing: Request limitation on how we use your data
- Right to Data Portability: Request transfer of your data to another service
- Right to Object: Object to processing of your data for certain purposes
- Right to Withdraw Consent: Withdraw consent at any time where we rely on consent
10.2 Rights Under CCPA (California Users)
If you are a California resident, you have the following rights:
- Right to Know: Request disclosure of personal information we collect, use, and share
- Right to Delete: Request deletion of your personal information
- Right to Opt-Out: Opt out of the sale of your personal information (Note: We do not sell personal information)
- Right to Non-Discrimination: Not be discriminated against for exercising your rights
10.3 Exercising Your Rights
To exercise any of these rights, please contact us at privacy@easyfilewiz.com. We will respond to your request within 30 days.
11. Children's Privacy
Our Site is not intended for children under the age of 13 (or 16 in the EEA). We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us, and we will delete it.
12. International Data Transfers
Your information may be transferred to and processed in countries other than your own. These countries may have data protection laws that are different from your country's laws.
When we transfer data from the EEA to other countries, we use appropriate safeguards such as Standard Contractual Clauses approved by the European Commission.
13. Changes to This Privacy Policy
We may update this privacy policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by:
- Posting the new privacy policy on this page
- Updating the "Last updated" date at the top of this policy
- Sending you an email notification (if you have provided your email address)
We encourage you to review this privacy policy periodically to stay informed about how we protect your information.
14. Contact Us
If you have any questions about this privacy policy or our privacy practices, please contact us:
EasyFileWiz
Email: privacy@easyfilewiz.com
Sales Email: sales@awehdigital.co.za
Phone: +27 60 760 6830
Website: https://www.easyfilewiz.com
Data Protection Officer:
Email: dpo@easyfilewiz.com
Mailing Address:
EasyFileWiz / Aweh Digital
Wilro Park
Roodepoort, Gauteng
South Africa
15. Additional Resources
For more information about privacy and your rights, please visit:
- Protection of Personal Information Act (POPIA) - South Africa
- UK Information Commissioner's Office (ICO)
- US Federal Trade Commission (FTC) Privacy & Security
Related Policies: Terms of Service | AdSense Policy | Content Policy